Lapis Media

Healing collective scars through compelling storytelling

Photo: Band-e Amir (Commander’s Dam) National Park in Bamiyan Province, Afghanistan

About Lapis Media

Poster from The America Project in 1941

In the depths of the Great Depression, President Franklin Roosevelt launched one of the most ambitious cultural initiatives in American history: the Federal Writers’ Project. Funded through the New Deal, the program employed writers across every state to document what America meant to them and their communities. Its aim was simple yet profound: restore pride, identity, and shared purpose at a moment when the nation’s spirit felt fractured. The effort became part of what was known as The America Project.

Lapis Media was founded near Washington, DC in that same spirit.

Stories shape how people and communities see themselves. They define how individuals and nations are understood. They influence policy, perception, investment, and possibility.

Through documentaries, multimedia campaigns, live experiences, and strategic communications, Lapis Media works to restore depth, beauty, and dignity to communities too often defined by how others have chosen to see them. Our work seeks to rekindle identity and reclaim narrative among populations shaped by conflict, displacement, misrepresentation, or erasure — through powerful, human-centered storytelling rooted in memory, history, and lived experience.

Communities from Afghanistan, Iraq, Syria, Palestine, Somalia, Myanmar, and beyond have long encountered their homelands reflected back to them only through the imagery of devastation. But the same dynamic plays out wherever a community's story is told by those outside it — reduced to a headline, a statistic, a grievance, or a threat.

Over time, this imbalance creates personal and cultural erosion: a thinning of self-image, a narrowing of memory, a loss of collective confidence. Any community deprived of a healthy narrative about itself risks being defined solely by its wounds.

We exist to widen that fragmented narrative.

Lapis Media’s films and multimedia projects restore complexity and humanity to places too often reduced to headlines. Our strategic campaigns and institutional partnerships translate nuanced stories for broader audiences. Our live events and cross-platform productions connect storytelling with civic engagement, reconstruction dialogue, and public understanding.

Lapis Media operates at the intersection of culture and strategy. We work with mission-driven organizations, public institutions, and creative partners to build narrative frameworks that move beyond awareness toward engagement and action.

At its core, our mission remains constant: to replace reduction with recognition, transform inherited despair into informed possibility, and ensure that individuals and communities shaped by misunderstanding, disinformation, or conflict are not defined by those forces.

The narrative is wide enough for all of us. Lapis Media exists to prove it.

We, Too, Are America is a feature-length cultural and historical travel documentary hosted, written, and produced by Lapis Media Creative Director Suleiman Wali. The film, which stays true to Lapis Media’s vision above, explores the deep and often overlooked connections between the Middle East and Washington, DC.