Consolidated the best features of the home page into the main article template.

An alternative version of the photo and video gallery layout that was designed by Suleiman has already been incorporated into the current Russian RIA site, http://ria.ru/ , which averages more than 2 million unique visitors per day.

Strategically placed in the middle of the home page (as well as on the right-rail of article pages), the advertorial ad galleries are designed to attract high-quality and enduring sponsorship.  Their featured content (clearly labeled as branded stories) would be allowed to compete with RIA's news pieces, and if the traffic was high enough, they would be featured in the "Popular" stories list.

"Eye on Russia" consolidates the latest stories about Russia (and the former Soviet republics) that are reported in western media and provides valuable snippets for readers.  Links to the full articles are provided.

This new product highlights a particular hot "Russian" topic and provides a snippet of news, followed by polls, an interactive photo gallery, and a short webcam debate between two experts that viewers can vote on at the end.

Beyond the Russiamerica "Buzzworthy" and "Viral Nonsense" video products that are featured on the new RIA homepage, this is a video and photo comparison (shown here) between American and Russian customs, rituals, historic sites, etc.  Suleiman wrote and produced a mock-up page, which was filmed and photographed by Cavus Media, one of his previous employers.  The sketch page, with a test video and rough photos can be viewed here:  http://cavusmedia.com/ria/

A rough draft of the redesign for inclusion in the Web Content Strategy Report, the first market analysis produced for RIA.

A rough draft of the redesign of the article page created for inclusion in the Web Content Strategy Report.

Pitched by Suleiman after discussions with executives in Washington and Moscow.

Created as reference guide for designs leading up to final homepage layout.

Size and aspect ratio wireframing for final homepage layout.
 

1) Web Content Strategy
2) Development Concept
3) Approval Concept
4) Audience Development Strategy

Created new, Buzzfeed-like photo gallery layouts (complete with animated gifs) to be used as a template for selected stories. These layouts were also used for visual storytelling during the Sochi Olympics coverage.  View this gallery here: http://en.ria.ru/russia/20130604/181491785/Russian-Coronation-Empire-Russia-Tsar-Czar-Crown-Royal.html

The goal of producing these kinds of pieces was to expand our niche audience in the United States who is interested in the Russia-America dynamic.  See these stories here:  http://en.ria.ru/search/?query=suleiman+wali

Launched and wrote content for paid social media campaigns of experimental stories.  While typical click-through rates of Facebook's sponsored content is about .5 percent, these pieces averaged between 2.5 to more than 5 percent.

The click-through rate on this promotion was an astounding 5.087 percent.